Mastering Global Markets

It is organized around a logical strategic flow - analyze the environment, develop strategy, deploy strategy - and integrates the impact of e-commerce on global marketing strategy throughout. The book also includes comprehensive coverage on identifying and securing - international financing, as well as giving a practical look at the risks associated with global marketing. Mastering Global Markets is an indispensable resource for any marketing manager and will give you the tools to be a successful trade globalist."--Jacket.