This third volume explores rising enrollment and a new style of student governance. The book investigates how UA dealt with student smoking, cursing, and hazing. It covers how UA became nationally respected academically, the rise of a successful sports program, the first use of the phrase “Crimson Tide,” the history of the Million Dollar Band and how “Yea, Alabama” became the school fight song, the UA/Auburn rift, and the UA response to WWI and to the women’s rights movement.