An examination of the relationship between the Canadian Broadcasting Corporation and the public, with an emphasis on the role that audience research plays--or should play--within a public broadcasting organization. Based largely on previously unexamined archival sources and business records, as well as personal interviews and in-house research reports, the account includes a history of audience measurement methods in Canada and a critique of ratings as an instrument of cultural democracy. Canadian catalog no. C94-930138-8. Annotation copyright by Book News, Inc., Portland, OR
Book Details
- Country: US
- Published: 1994
- Publisher: University of Toronto Press
- Language: English
- Pages: 264
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