Enterprise One-to-one

Enterprise One-to-One shows you how to harness and benefit from the current revolution in information technology. Using the new tools of the database, interactivity and mass customisation technology you will learn how to:- improve customer retention and increase your share of each customer's business.- perfect strategies to protect and increase your unit margins.- gain insights that will allow you to create entirely new markets for your enterprise- plan your transition to the Age of Interactivity, gaining advantages from the new technologies without being threatened by them.For more information onDon Peppers and Martha Rogers