Doing Best by Doing Good

A guide to show you how to harness the power of enlightened self-interest by forming alliances with the nonprofit world that can help build market share, introduce new products, and enhance any comapny's corporate image. With a wide range of case histories and practical adivce, the book details the fundamental strategies and myriad possibilities of a company's joining in partnership with the cause of its choice for the benefit of both. Includes lessons in how to: pick the nonprofit partner best suited to your corporate goals; gain maximum publicity and maximum enhancement of your corporate image; improve moral and loyalty through employee participation; develop partnerships that involve cause-related marketing, sponsorships, licensing, premiums, in-kind donations and other strategies; avoid mistakes and pitfalls that can cripple the best intentions and work with nonprofit organizations to best utilize the strengths of all involved.