Persuasive Communication

By Erwin Paul Bettinghaus, Michael J. Cody

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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Book Details

Country: US
Published: 1994
Publisher: Harcourt Brace College Publishers
Author(s):Erwin Paul Bettinghaus Michael J. Cody
Language: English
Pages: 406
Categories:Business & Economics / General Language Arts & Disciplines / Communication Studies Language Arts & Disciplines / Rhetoric Language Arts & Disciplines / Library & Information Science / General Political Science / Political Process / General Social Science / Media Studies
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