Creating Donor Evangelists

By Marc Pitman

Creating Donor Evangelists
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Are you increasing the zeal of your donors? Do your donors bring you more qualified donor prospects? Are they raving fans of your nonprofit? Before there was Facebook or Twitter, there was “Creating Donor Evangelists”! Learn how…by turning your fundraising effort on its head! Fundraising isn’t getting easier. Donors are feeling caught between the combination of a recession and the rising cost of energy. And, donors are more distracted than ever with things like the ever increasing choices of TV channels, Tivo, social media, Twitter, Facebook…the list could go on. Traditional fundraising tools like direct mail are losing their effectiveness. If we want our nonprofits to survive—and thrive—we need to help our donors become “evangelists” for our programs. It’s always been more cost effective to retain donors than it is to attract new donors to our cause. Plus, these retained donors are more likely to talk about us to their friends. That’s what Creating Donor Evangelists is all about! Though written in 2004, this program is more important then ever. Based on the popular Creating Donor Evangelists fundraising seminar and the experiences of nonprofits around the world, this program will teach you simple to implement systems that will take your nonprofit’s fundraising campaigns to new heights! In this teaching, I’ll help you: learn how to save money on market research and get even better results learn how two easy questions can super-charge any interaction with donors and prospects learn four specific things you can do today to increase buzz about your charity discover seven simple things you can do to create community with donors to your cause Filled with step-by-step lists and detailed guides, Creating Donor Evangelists is a veritable recipe book of ideas and easy to implement systems guaranteed to increase two-way communication with your donors and truly transform your fundraising results!

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