Multinational Under Fire

Identifies and diagnoses many highly controversial topics relating to conflict management in multinational companies, proposing ways of coping with them that are both intellectually defensible and managerially feasible. Describes the entire context of nonmarket conflict facing the multinational firm through the experience of five multinationals. Develops a system for effective diagnosis and management of such conflict and proceeds to discuss each of the major sources of conflict. A conflict management model is applied in each case. Final chapter focuses on international control of multinational enterprises and how such firms can effectively organize themselves for conflict management.