Motion Graphic Design

"Improve the aesthetic and communication qualities of your motion graphics. Reach beyond technical craft skills with this multimedia examination of the essential elements of the art. Realize the artistic expression of pioneering artists from film television, interactive media, and immersive environment. Develop an understanding of motion literacy, kinetic images and type, and the pictoral and sequential aspects of composition and choreography. Principles are presented with contextual examples and suggested assignments to challenge you artistically. Hone your design and communication skills with a comparative study of world-renowned designers and state-of-the-art professional and student work presented on the accompanying DVD. Distill your own set of guidelines for planning and conceptualization, animating, compositing and sequencing motion graphics from case studies that illuminate how leading designers formulate ideas and solve problems."--Book Jacket.