Building an EBusiness

This is an e-commerce book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-business. This book integrates and fills the gap between How to Design Web Pages and business and marketing courses. It is not a how-to book dealing with the conversion of existing businesses to the electronic arena; it focuses on entrepreneurs who want to begin an e-business but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is aimed at those interested in starting an e-business, it makes use of the Web, and assumes little or no Internet knowledge.