Launching New Ventures

In "Launching New Ventures," Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen' s own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.