Selling Today

Designed for an undergraduate, introductory-level course in Sales. Receiving high accolades from business and academic professionals alike, this Canadian adaptation of the number-one selling, reality-based introductory text embodies the changing nature of personal selling in Canada today, showing students how to master vital relationship-building skills and apply modern sales automation technology to achieve long-term success in the field. Emphasizing the value of investing in quality, secured relationships that yield repeat business and referrals, it makes concepts come alive by applying them to scenarios from real companies throughout, and comes with one of the most comprehensive support packages available for a text of its kind.