MaxiMarketing

By Stan Rapp, Thomas L. Collins

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An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication. Illustrated.

Book Details

Country: US
Published: 1987
Publisher: McGraw-Hill
Author(s):Stan Rapp Thomas L. Collins
Language: English
Pages: 278
Categories:Business & Economics / Advertising & Promotion Business & Economics / Marketing / General
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