Video Rules

As the Video Age returns us to our tribal roots as storytellers, artists and performers, it’s time to re-think what we want to say and learn to say it with a camera. 

Whether you’re a working professional, an aspiring filmmaker or the home/office paparazzi, the power of the medium—to inform, to entertain and to inspire—flows not from the camera but from the craft: the fine-tuning of a viewer’s perceptions.

VIDEO RULES will dramatically shorten your learning curve, showing you how to:

COMPOSE IRRESISTIBLE IMAGES 

HARNESS THE EMOTIONAL FORCE OF AUDIO 

GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES 

PREPARE FOR A WAR ZONE AND LIVE TO TELL THE STORY 

GROW A BULLETPROOF CAREER 

Veteran cameraman and producer Dave Lent distills forty years of know-how—shooting news, documentaries, sports, business and entertainment—into a set of simple, easy-to-grasp principles. With passion, practice and VIDEO RULES as your guide, the stories you shoot will be the ones people remember .