While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in forma
Book Details
- Country: US
- Published: 2016-03-30
- Publisher: CRC Press
- Language: English
- Pages: 130
- Available Formats:
- Reading Modes:
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