This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy OCo including licensing strategy OCo are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.
Book Details
- Country: US
- Published: 2008
- Publisher: World Scientific
- Language: English
- Pages: 328
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