The New Marketing Paradigm

By Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

The New Marketing Paradigm

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Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

Book Details

Country: US
Published: 1994
Publisher: McGraw Hill Professional
Author(s):Don E. Schultz Stanley I. Tannenbaum Robert F. Lauterborn
Language: English
Pages: 218
Categories:Business & Economics / Advertising & Promotion Business & Economics / Marketing / General
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