Managing Business Marketing & Sales

By Per V. Jenster, H. Michael Hayes, David E. Smith

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"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."

Book Details

Country: US
Published: 2005
Publisher: Copenhagen Business School Press DK
Author(s):Per V. Jenster H. Michael Hayes David E. Smith
Language: English
Pages: 287
Categories:Business & Economics / International / General Business & Economics / Management Business & Economics / Marketing / General Business & Economics / Sales & Selling / General Business & Economics / Sales & Selling / Management Business & Economics / Industrial Management
Available Formats:
PDF
Reading Modes:
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