Are Books Different?

By Alison Baverstock

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This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.

Book Details

Country: US
Published: 1993
Publisher: Kogan Page
Author(s):Alison Baverstock
Language: English
Pages: 171
Categories:Business & Economics / General Business & Economics / Sales & Selling / General Language Arts & Disciplines / Journalism Language Arts & Disciplines / Publishers & Publishing Industry
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