NEP Consumer Behaviour B. Com. 4th Sem (MIC-4)

1. Consumer : Meaning and Classification 2. Consumer Behaviour 3. Personal and Psychological Factors Affective Consumer Behaviour 4. Influence of Culture on Consumer Behaviour 5. Social Factors Influence on Consumer Behaviour 6. Consumer Decision Making Process 7. Consumer Decision Making Models 8. Concept of Motivation 9. Involvement of Consumer.