Business in Society

The objectives of the book are to provide an introduction to the following: the sociological foundations of business; The social structure of business; the general nature of management and the central role of management; the philosophical backgrounds of the free enterprise and managerial enterprise viewpoints now current in American business; the highlights of our business history; an introduction to the basic technology of our industries; a survey of both the industrial and commercial structure of American business; an analysis of the technological factors influencing business organization, practices, problems, and competition; the social political, and philosophical character of the modern large corporation; some of the modern tools and techniques of business research and control; the basic general principles of management; a survey of the major problems of business since World War II.