The complete hands-on, how-to guide to engineering an outstanding customer experience!
- Beyond Disney and Harley-Davidson - Practical, start-to-finish techniques to be used right now, whatever is sold.
- Leverages the latest neuroscience to help readers assess, audit, design, implement and steward any customer experience.
- By Lou Carbone, CEO of Experience Engineering, Inc., the world's #1 customer experience consultancy.