Disrupt Together

"Disrupt Togethe r addresses how teams leverage individual skills to multiply their innovation power. This book elegantly instructs us how to compete in a world that demands change as a normative function."
--John Couch, Vice President of Education, Apple

"Steve Spinelli and Heather McGowan rock because they get one simple fact--if you are not disrupting, then you have no chance to change the world, and even better, when you are done disrupting, you can do it all over again. Can you tell I love these guys!!"
--Governor Craig Benson, Former Governor of New Hampshire, Founder of Cabletron

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award-winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design, and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Disrupt Together includes contributors and interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more.