Strategic Management of Technology and Innovation

By Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

Preview available

A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.

Country: US
Published: 1996
Publisher: Irwin
Author(s):Robert A. Burgelman Modesto A. Maidique Steven C. Wheelwright
Language: English
Pages: 923
Categories:Business & Economics / Management Business & Economics / Industries / Computers & Information Technology Technology & Engineering / General Technology & Engineering / Automation Technology & Engineering / Technical & Manufacturing Industries & Trades
Available Formats:
Reading Modes: