Mass Media V

This ideal text for creating wiser, more critical media consumers given students a total balanced grounding in all areas of media and a thorough treatment of mass media's major functions. Highlighting the dynamic and rapidly changing nature of the field, it presents the most recent communication data, figures, and statistics and incorporates the latest information on new developments - VCRs, satellites - and new technologies. Mass media V has been completely revised and reorganized around four fundamental questions: What are the mass media? What do mass media communicate? How does mass communication work? and what are the key mass communication issues? - Back cover