Ratings Analysis

By James Webster, Patricia Phalen, Lawrence Lichty, Lawrence W. Lichty, Patricia F. Phalen

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Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to

Book Details

Country: US
Published: 2005-10-18
Publisher: Routledge
Author(s):James Webster Patricia Phalen Lawrence Lichty Lawrence W. Lichty Patricia F. Phalen
Language: English
Pages: 304
Categories:Business & Economics / Industries / Media & Communications
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