Marketing

By Charles W. Lamb, Joseph F. Hair, Carl McDaniel (Jr.)

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A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.

Book Details

Country: US
Published: 2002
Publisher: South-Western
Author(s):Charles W. Lamb Joseph F. Hair Carl McDaniel (Jr.)
Language: English
Pages: 751
Categories:Business & Economics / General Business & Economics / Advertising & Promotion Business & Economics / Marketing / General Business & Economics / Sales & Selling / General
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