Customer-centered Products

"""Never time enough to do it right, but always time enough to do it over."" In today's ""faster-better-cheaper-at-any-cost"" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over.

Customer-Centered Products is a highly practical new book that helps readers gain a clear understanding of how to elicit the right requirements early on in a project--and make the right product the first time. Packed with useful information, enlightening real-life examples, and money-saving solutions, this book shows readers how to:

* Identify where their current requirements process is weak

* Bridge communication breakdowns that lead to muddy requirements

* Eliminate costly mistakes and rework

* Improve product quality without increasing cost

* Use operational concepts to improve requirements quality

* Improve the fit between the product and the customers' needs

* Prove that faster, better, cheaper is possible, and more."