Vice Presidents, Presidential Elections, and the Media

Do vice presidential candidates play any significant role in presidential elections? Challenging the conventional wisdom, Stacy Ulbig shows the important ways in which they do in fact affect election outcomes. She also assesses the impact of a range of vice presidential candidates and considers how the news media fits in the equation. Analyzing data from 1972 through 2008, Ulbig shows clearly how and why vice presidents matter in presidential campaigns.