Innovation Factory: China’s Digital Playbook For Global Brands

The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China.

In this book you’ll learn:

How China got to its current stage of digital transformation

How Chinese brands optimize e-commerce and digital marketing

What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises

Here's what's inside:

Chapter 1 What’s Behind China’s Innovation?

Chapter 2 A Closer Look at China’s Digital Development

I Customer-centric Ecosystems

Chapter 3 China’s Tech Giant Transformation

II The Future of Retail: What DTC Brands Can Learn from China

Chapter 4 Mobile First

Chapter 5 The Impact of Social Commerce

Chapter 6 Online Merge Offline (OMO)

Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM

III Innovative Management Models

Chapter 8 Management and Leadership Models from China

Chapter 9 What China Can Learn From the World

Chapter 10 Learning Together

"Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges."

— Tingyi (Jenny) Chen, Co-founder of Walk the Chat

“Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.”

— Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management