Digital Media Mastery A Business Strategy of 21st Century

When your chief marketing officer (CMO) publishes his annual plan without any digital indicator, it may be time to take a look at the marketing strategy that the company has implemented and determine whether or not a marketing revolution is required. Any current business owner who is worth their salt would concur that the digital revolution is a subject of the utmost significance. The term "Revolutionary Panic" is used frequently, even in more traditional fields of endeavour. In the event that enterprises have not begun the process of digital transformation, they will collapse during the subsequent economic crisis. Digital marketing is growing like wildfire as a result of the huge changes that are taking place in the social environment at the present moment. With digitization permeating every aspect of modern society, such as molecules, digital marketing is becoming increasingly popular. Furthermore, it is a factor that even companies that operate in environments that are very technologically advanced are susceptible to. As a result of the eagerness of customers to enter the digital era, businesses that serve them are increasing their utilization of the "Internet+" in order to get ready for the future of business (Figure 1.1). In the world of business, the era of real-time has arrived. Rather than being assessed in hours or days, the market's reaction to changes in the competitive landscape, the amount of time it takes customers to make decisions, and the amount of time it takes consumers to get a response are all increasingly measured in minutes and seconds. As of right now, the "Instance+ Competitive Advantage" is being considered a pair despite the fact that they appear to be incompatible with one another. In the event that businesses do not promptly respond to the requirements of their customers, they will lose clients and fall further behind the competition. As a result of the "instant connectivity" offered by mobile Internet, user scenarios have become more significant and have "integrated people and machines into one."