Psychology of Color

The emergence of color psychology as a subject is considered

to be one of the newest branches in psychology. Color

Psychology is defined as the science or the study of the effects

that colors tend to have over the moods, behaviors or feelings

of the people. Color psychology is used in various fields

because of the effects that colors tend to have over different

determinants of human behavior. Color Psychology is considered

to be a part of modern psychology.

Colors help in determining the various unclear perceptions.

There is no direct relation between the perception and color

however they greatly complement each other. Colors help in

improvising the effectiveness of the placebos. Color Psychology is

widely used in the field of marketing and branding. The big

companies and business consider color as an important part of

their marketing strategy due to the fact that the colors of their

products, goods, and services highly affect the perceptions and

emotions of their customers which as a result determines the

purchase rates of the products, goods or services. Colors have

been used for treating the illnesses of the people which is

known as Chromotherapy. Colors also affect the performing

ability of an individual. A relation exists between the color and

the time.

Hence, it can be said that the color psychology is used in

diverse fields and constitutes an important part of our lives.