INNOVATE TO SURVIVE Balancing Leadership and Innovation

In this era of globalization, competition in the business realm is increasingly fierce and demands rapid adaptation and continuous innovation. Realizing this, this book is presented as an answer to the need for effective business strategies to survive and even grow in a competitive market.

Through this book, we try to present important and practical concepts in designing business strategies. From observing the market and, an in-depth understanding of the competition, to implementing effective strategies for various business situations. Everything is presented in language that is easy to understand and with real examples that can be used as inspiration.