How to Start and Operate a Mail-order Business

Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more.