Management of Corporate Greatness

Summary: Management of Corporate Greatness pursues a cardinal question: Is it possible for corporations to follow the path of virtuous philanthropic strivings without sacrificing their direct business goal of profit maximization? The book draws on numerous real-life corporate examples from all over the world to show how corporations can effectively blend excellence in business with corporate social responsibility. It articulates a paradigm shift in corporate management, away from an obsessive concern with profit maximization and shareholder wealth creation to a better balance between the corporations' goal of money-making, ethical functioning and humane concerns in terms of their responsibility towards community development and environmental protection. -- Publisher's description.