This new introduction management text, with its "back to basics" approach, is a refreshing change from standard, encyclopaedic, look-alike principles of management textbooks. The book effectively distills core management topics into 13 user-friendly chapters. This focused, right-sized approach is ideally suited to the needs of first and second year undergraduate students. Chapter content is augmented by strong experimental exercises (one per chapter) and challenging "in-basket" exercises.
Book Details
- Country: US
- Published: 1996
- Publisher: McGraw-Hill
- Language: English
- Pages: 334
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