Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Book Details
- Country: US
- Published: 2016-01-05
- Publisher: John Wiley & Sons
- Language: English
- Pages: 480
- Available Formats:
- Reading Modes: