Management Gurus

For over a hundred years organisations have sought the advice of gurus such as Taylor, Fayol, Mayo, Maslow and Peters, and have been willing to pay handsomely for it. Why have the ideas of these consultants become so popular and profitable? What is the secret of their success and can it be emulated? Andrzej Huczynski identifies the essential ingredients of the few popular management ideas of the twentieth century. He shows how company managers, business school academics and management consultants all have the possibility of attaining guru status by following the guidelines contained in this book.