THE EFFECT OF INTERESTING ENVIRONMENTAL STORIES ON KNOWLEDGE AND ACTION-TAKING ATTITUDES (ENVIRONMENTAL EDUCATION).

In Study 2 all students read four identical stories and one other. The fifth story was one of four versions that varied the age of the characters and the environmental actions they took. Significant relationships between knowledge and interest suggest that interesting, image-rich facts are memorable. Attitude scores correlated strongly with interest, suggesting that the environmental stories can be powerful mechanisms for affecting students' hopefulness and efficacy. Interest, as opposed to familiarity,