विपणन का सिद्धांत Principle of Marketing by Dr. F. C. Sharma (eBook)

 It is a great pleasure in presenting ‘Principle of Marketing’ as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities.

1. Marketing : Concept, Evolution, Nature, Importance and Scope, 2. Marketing Environment, 3. Buyer’s Behaviour, 4. Market Segmentation and Positioning, 5. Product-Related Strategies, 6. Product : Policy and Planning, 7. Investment, 8. Distribution : Marketing Channel System and Wholesaling, 9. Distribution : Retailing and Physical Distribution, 10. Promotion : A Conceptual Framework, 11. Promotion : Personal Selling and Sales Force, 12. Promotion : Advertising, Publicity, Public Relation and Sales Promotion.