Applications in Basic Marketing

By Perreault, William D. Perreault, Edmund Jerome McCarthy

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A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

Book Details

Country: US
Published: 2001-06
Publisher: McGraw-Hill Higher Education
Author(s):Perreault William D. Perreault Edmund Jerome McCarthy
Language: English
Pages: 246
Categories:Business & Economics / Advertising & Promotion Business & Economics / Management Business & Economics / Marketing / General
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