The Research Process

"In today's world, information is one of the most valuable commodities, and the ability to handle information is one of the most valuable and marketable skills. This fourth edition is a complete, easy-to-read, and simple-to apply introduction to quantitative and qualitative research methods for tertiary students. Drawing on the strengths of previous editions, it assumes little previous knowledge of research processes, takes a non-statistical, non-mathematical approach, and uses frequent illustrations and examples to explain the fundamental concepts of the research process. The material covered includes: selecting a problem; selecting variables; measuring variables; selecting a research design; selecting a sample; collecting data; summarising and presenting data; doing qualitative research; ethics in human research; drawing conclusions; reporting data."--BOOK COVER.