The Madden Phenomenon

* History - From the first game in 1989 to the latest incarnation for the next-gen consoles, this book explores the rich and colorful history of the game.
* Celebrity Call Outs -- Celebrities and NFL players will sound off on their connection to the Madden NFL franchise and what the game means to them.
* Madden Challenge Coverage - Full coverage of the world-wide contest that pits the best Madden players and pretenders against each other for bragging rights and a $100,000 cash prize.
* World class photos -- Featuring photography from leading news outlets coupled with exclusive shots from the developers' personal archives.