International Marketing
By Masaaki Kotabe, Kristiaan Helsen
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- Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach
- Uncovers all the latest trends and hot topics in the field
- Emphasizes the multilateral nature of marketing
- Prepares readers to manage global marketing activities in an increasingly competitive environment
Book Details
- Country: US
- Published: 2015
- Publisher: Wiley
- Author(s):Masaaki KotabeKristiaan Helsen
- Language: English
- Pages: 595
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