Market Structure and Performance in the Pharmaceutical Industry

By G. Frank Mathewson, Ralph Albert Winter, Canada. Commission of Inquiry on the Pharmaceutical Industry

Market Structure and Performance in the Pharmaceutical Industry
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The goal of this report is twofold, first to specify an equilibrium model that captures the empirical realities of the pharmaceutical industry, and second, to evaluate alternative informational policies to guarantee an effiecient market for pharmaceutical products. It examines product promotion in pharmaceutical markets and the demand and supply of pharmaceuticals.

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