Multi-Strategy Decision-Making On Enhancing Customer Acquisition Using Neutrosophic Soft Relational Maps

Decision making by the business managerial on framing strategies to foster customer acquisition is a challenging task. The aim of this paper is to introduce a new method of Multi-Strategy Decision-Making (MSDM) integrated with neutrosophic soft relational maps to determine the significant and feasible strategies of customer acquisition and their inter impacts. The proposed method comprises of two-stage processes and it is validated with twenty strategies, five factors associated with customer acquisition and expert 's opinion based on multivalued neutrosophic soft sets.