Nice Is Not a Biscuit

100 lessons from one of Britain's most successful businessmen Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry's most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in the UK, a position it has held ever since. 'Nice is not a Biscuit' distils the most important business lessons Peter has learnt from his years at the cutting edge of advertising. It reveals the secrets of his success, and a lifetime's thought about the right way to do business in the creative industries (and beyond), in a series of short, utterly beguiling chapters.