Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Book Details
- Country: US
- Published: 2018-11-30
- Publisher: Jones & Bartlett Learning
- Language: English
- Pages: 338
- Available Formats:
- Reading Modes: