Blood, Sweat and Management

Family businesses have something that sets them apart: a deep emotional connection to the business and an identity that goes beyond numbers. Blood, Sweat and Management explores these issues in depth, bringing perspectives that can change the way you manage and lead.

---

In Blood, Sweat and Management, João Santos takes us behind the scenes of a family business in the midst of transformation. Through the parable of Tizco, a traditional sauces and seasonings company, the author explores the universal challenges faced by leaders who must balance innovation with respect for the legacy that has been built. João, the young heir, is faced with the task of modernising the company without losing sight of the family's values and history, while dealing with internal crises, family conflicts and market pressures.

More than a business drama, this book offers a practical approach to leading, innovating and preparing for succession in family businesses. Through real-life dilemmas and applicable solutions, the reader is taken on a journey that combines management strategy with the human side of leadership.

Each chapter is accompanied by a "It's Worth Learning" section, which offers valuable lessons for anyone facing the challenges of running a family business or about to pass the baton to the next generation.

“Blood, Sweat and Management” is an essential guide for entrepreneurs and managers of family businesses, full of insights on how to face the challenges of the present while preparing for the future.